Introducing Motopeople: a new name, the same people-first approach
Find out everything you need to know about Motopeople and the next chapter for our dealership

The road that led us here
When we first launched Cars by First Response, it marked an exciting milestone for us.
After helping over 300,000 customers finance vehicles over the years, we took the next step by offering quality used cars directly ourselves. It gave us the opportunity to combine our award-winning finance expertise with carefully selected vehicles, making the whole journey simpler for our customers.
Today, we're excited to share the next chapter of that journey... Cars by First Response is now !
And while the name has changed, the values behind it haven't.
Why Motopeople?
At First Response Finance, we've always believed that buying a vehicle should be about people first.
Whether someone has an excellent credit history or has faced , our goal has always been to treat every customer with honesty, respect, and understanding.
As our dealership has grown, we wanted a brand that better reflects who we are and the experience we're creating.
Motopeople isn't just about cars. It's about the people behind every journey.
It's about straightforward conversations and helping customers find the right vehicle, whether they're searching for used cars in Nottingham or looking to buy a , without unnecessary pressure or jargon.
The name reflects exactly what we've always aimed to be - people helping people.
A fresh look, the same trusted team
Although Motopeople has a new identity, you'll still find the same friendly team behind the scenes.
Our forecourt is still based in Nottingham, the dealership is still part of the First Response Finance family, and we're still committed to delivering the service our customers have come to expect.
Every vehicle is carefully prepared before it reaches the forecourt, ensuring customers shopping for quality used cars can buy with confidence.
When you buy through Motopeople, you can expect:
- Carefully selected quality used cars 🚗
- Thorough vehicle preparation and inspections 🔍
- Friendly, knowledgeable support from start to finish 💚
- designed to suit your individual circumstances 👍
- A straightforward buying experience with no unnecessary hassle ✅
More than just finance
For nearly three decades, First Response Finance has helped people get on the road by providing vehicle finance. That experience gives us a unique understanding of what customers really need when buying a car.
Motopeople allows us to bring everything together in one place.
Rather than simply helping you finance a vehicle, we can now help you find one too - making the whole experience smoother, simpler, and more personal. Customers can browse quality used cars and apply for finance through the same trusted business, backed by the knowledge and customer care that we're known for.
We're incredibly proud to officially launch Motopeople and can't wait to welcome both new and returning customers - helping them to get behind the wheel with confidence, great service, and a team that genuinely cares.
You may also like...
Rosie | Jun 2026
We're finalists! First Response Finance shortlisted for four Consumer Credit Awards
Jun 2026




