Cookie Policy

Cookie Policy

Cookie Policy

Welcome to ('site'). Our website may use cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.  Here you will find information on what cookies may be set when you visit our site and the purposes for which we use those cookies.  The site is owned and operated by First Response Finance Limited ('FRFL', 'we', 'our', 'us' as applicable).  For further detailed information about this site, visit our Terms and Conditions and Privacy Policy pages.

By consenting to use any of the cookies on this site, you are agreeing to our use of cookies in the manner described in, collectively this policy and the cookie consent banner.

What are cookies?

A cookie is a small data file that is placed on your browser or the hardware of your computer, or other device, to allow a website to recognise you as a user when you return to the website, either for the duration of your visit (using a 'session cookie') or for repeat visits (a 'persistent cookie'). Other similar files work in the same way and we use the word 'cookie' in this policy to refer to all files that collect information in this way.

Cookies are an extremely common technology for remembering certain information about a visitor to a website. The vast majority of websites currently make use of cookies and they're commonly used for a wide range of tasks. We use cookies for the following purposes:

  • strictly necessary cookies - these are cookies that are required for the operation of our site. They include, for example, cookies that enable you to log into secure areas of our site;
  • analytical cookies - they allow us to recognise and count the number of visitors and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily. In particular, we use Google Analytics on our site; to find out more check out 'How Google Uses Information From sites or Apps That Use Our Service';
  • functionality cookies - these are used to recognise you when you return to our site and to embed functionality from third party services. This enables us, for example, to: personalise our content for you, greet you by name, remember your preferences, and to integrate useful services provided by third party providers into our site;
  • advertising cookies - these cookies record your visit to our site, the pages you have visited on our site (and others), and the links you have followed. We will use this information to make the advertising displayed to you more relevant to your interests. We may also share this information with third parties for this purpose.

The cookie consent banner gives you information on the specific cookies used on this site.

How to control and delete cookies

When you accessed the site, you were presented with a banner that notified you that we use cookies and enabled you to find out more about the specific cookies we use. By consenting to the Cookies on this site, via that banner, cookies and equivalent tracking technologies will be placed on your computer as described in this Cookie Policy in order to enhance your user experience whilst on the site. By consenting to the Cookies on this site, you are agreeing to the use of such cookies and tracking technology.

If you wish to restrict or block the cookies which are set by the site (or, indeed, on any other website) you can do this through your browser settings. The 'Help' function within your browser should tell you how. Alternatively, you may wish to visit the All About Cookies website which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer, as well as more general information about cookies.

Just so you know... as these websites are not owned or operated by us, and we are not responsible for any of the content on them.

Please be aware that restricting cookies may mean that you will not be able to take full advantage of all the features or services available on the site.

Third-party cookies

We also use and work with a number of third-party suppliers and partners who set or read cookies on this site. We do not have any control over these cookies. Whilst we provide a summary of the third party cookies used in the table below, you should also check the relevant third party's Privacy Policy using the links in the table for more information about how these cookies are used.

The third-party cookies used in connection with this site include:

  • analytics cookies - we use cookies to help us collect information that allows us to analyse web traffic to our site. Amongst these, we use Google Analytics, which is one of the most common and trusted analytics solutions on the web for helping us to understand how you use our site and ways that we can improve your experience. (For more information on Google Analytics cookies, see the official Google Analytics page.) These cookies may track things such as how long you spend on our site and the pages that you visit so we can continue to produce engaging content. The information collected via the cookies, which is anonymous, is sent to a third-party that operates analytics tools that we use to analyse the information collected and improve the site's performance;
  • social media cookies/plug-ins - we may include a variety of social media features on the pages of the site that record your interactions with those features with your accounts with various social networking sites (e.g. Facebook, Instagram, Twitter, and YouTube buttons). For these to work, the social networking site will set/read cookies through our site to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies;
  • embedded third-party content - some of the content on our site (i.e., maps and videos) is provided by online services operated by third parties. When you visit a page containing content from one of these services, a cookie may be set by the relevant third-party;
  • advertising cookies - we may use and work with a number of third-party suppliers and partners who set cookies on this site in order to deliver targeted advertising to you that is relevant to you and your interests.

A list of the third-party cookies used in connection with this site is contained within the cookie consent banner on our website.

Email tracking

Some of the emails we send to you may contain a 'web beacon pixel' (clear GIFs) or tracked links which allows us to identify when you have opened the email and to verify which links are contained in the email you have accessed. We use this information to determine which parts of our emails are of most interest to you.

You can delete the pixel by deleting the email. If you do not wish to download the pixel to your computer or other devices, you can ensure this by selecting to receive emails from us in plain text rather than HTML, or not opening pictures in your email.

Alternatively, you can unsubscribe from our mailing list by using the 'Unsubscribe' link or follow the instructions in each e-mail message, or you can contact us at Data Protection Officer.


We may make changes to this Cookie Policy at any time by sending you an e-mail with the modified terms or by posting a copy of them on the site. Any changes will take effect seven days after the date of our email or the date on which we post the modified terms on the site, whichever is the earlier. Your continued use of the site after that period expires means that you agree to be bound by the modified policy.

Contact information

If you have any questions or concerns, or wish to review and update your personal information, please contact our Customer Experience team.


Compliance Officer
First Response Finance Limited
Chetwynd Business Park
5 Regan Way, Chilwell

Phone number

0115 946 6260

Fax number

0844 854 0000

Email address

The information on this page is correct as of 02.02.2022

We're here to help you understand vehicle finance...

First Response Finance is a responsible vehicle finance lender, and all decisions are made in the best interests of the customer; based on credit scores, status, and income at the time of application. We'll never approve an application if we believe you might struggle with repayments.

Get independent advice on money, finance products, debt management and budgeting through Citizens Advice and MoneyHelper.