First Response Finance named Customer Service Champion at Consumer Credit Awards 2026

We've been recognised for putting our customers first at the Consumer Credit Awards 2026! Read this blog to find out all about our latest win and why it means so much to us!

Rosie
Written byRosie
Published onAug 2026
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First Response Finance named Customer Service Champion at Consumer Credit Awards 2026

We're incredibly proud to share some amazing news - First Response Finance has been named Customer Service Champion at the Consumer Credit Awards 2026!

For the past eleven years, Smart Money People have hosted the Consumer Credit Awards to recognise businesses across the credit industry, from loan providers and credit unions to retail finance providers (and more).

What makes these awards particularly special is that they're decided by real customers. This year, more than 291,000 reviews were submitted across 21 categories, making our Customer Service Champion award a fantastic reflection of the experiences our customers have shared with us.

Putting customers first

At First Response Finance, our customers are at the heart of everything we do. We want to make vehicle finance as clear and stress-free as possible, while making sure our customers feel supported throughout their journey with us.

Whether it's answering a question, helping a customer understand their options, or simply being there when they need us, our team works hard to provide friendly and helpful service every day.

That's why being recognised as Customer Service Champion means so much to us!

"A huge congratulations to First Response Finance for being recognised at the Consumer Credit Awards yet again, this year as Customer Service Champion. This award reflects its dedication to delivering outstanding support throughout the entire customer journey. Reviews at Smart Money People praise First Response Finance's friendly advisers, efficient service, and clear communication. Its consistent focus on service excellence has helped build strong relationships with customers and earned another deserved recognition. Well done to the team for this fantastic achievement."

- Peer Jelendorf, CEO of Smart Money People

It's fantastic to see our friendly team, efficient service, and clear communication highlighted as reasons why we've won this award, as these are all things we know are important to our customers.

Thank you to our customers

This award wouldn't have been possible without our customers.

Every review and piece of feedback gives us valuable insight into what we're doing well and how we can continue to improve. We're incredibly grateful to everyone who's taken the time to share their experience and to everyone who's trusted First Response Finance with their vehicle finance.

We're also hugely proud of our team. Their hard work, care, and commitment to providing great customer service are what make achievements like this possible.

A huge achievement for First Response Finance

Being named Customer Service Champion at the Consumer Credit Awards 2026 is a fantastic milestone for us.

We're proud to have our customer-first approach recognised by an award that's based on the experiences of real customers.

Thank you to everyone who shared a review, supported us, and trusted us. This award is for you!

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