First Response Finance earns Feefo Platinum Trusted Service Award for the sixth time

We’re incredibly proud to announce that we’ve been awarded the Feefo Platinum Trusted Service Award 2026 for the sixth time in seven years. This award is a reflection of the trust our customers place in us every single day, and of our team’s dedication to delivering the genuine, personalised service we’re known for.

What the Platinum Trusted Service Award means

The Platinum badge is Feefo’s highest honour and is reserved exclusively for companies that have achieved the Gold Trusted Service Award for at least three years in a row. To reach this level, businesses must:

• Receive 50+ verified reviews per year
• A three-year streak of excellence
• Maintain a service rating of 4.5 or above

As Feefo uses only verified, authentic customer reviews, this award represents something truly meaningful to us: real feedback from real people.

Why this achievement matters more than ever

As we move deeper into 2026, the way people interact with businesses continues to evolve. With AI-driven tools and digital services everywhere, customers are seeking something that technology alone can’t replicate - certainty, trust, and an authentic human experience.

That’s why this award means so much. It’s proof that our approach still matters: treating people with respect and understanding their needs during important financial decisions.

A message from First Response Finance

Daniel, Senior Marketing Manager at First Response Finance said:

“Achieving the Platinum Trusted Service Award is proof that we put our customers first. Maintaining our high service rating consistently over the past few years demonstrates that our customers truly value our approach of supporting them throughout their application. As we move forward into 2026, we remain dedicated to providing the reliable, people first service that we have built our reputation on. We are incredibly proud of our team for continuing to support our customers, which is reflected in this achievement.”

A message from Feefo

Tony Wheble, CEO at Feefo, added:

“It’s a privilege to celebrate companies like First Response Finance that remain steadfast in their commitment to customer success. This award is a testament to their ability to turn genuine feedback into meaningful action. By consistently exceeding expectations, First Response Finance isn't just winning an award; they are building the long-term trust that defines the most successful brands of the future. We are proud to recognise their dedication to the people they serve."

Looking ahead

Winning the Feefo Platinum Trusted Service Award is an exciting milestone - but it’s not the end of the journey. We’ll continue listening closely to customer feedback, evolving our service, and putting people first in everything we do.

To every customer who took the time to share a review: thank you. Your feedback helps us grow, improve, and stay true to our mission. Here’s to another year of exceptional service, and to continuing to raise the bar in 2026!