What Your Car Colour Says About You

Car Colour Conundrums

There are many important decisions that must be made when it comes to buying a new car. From choosing between a brand new or used model, to one with three or five doors, you need to consider all the available options for your next vehicle and what it must have to meet your requirements before searching the market.

One aspect that you probably won’t think about until later is what colour you want your next car to be. There have been changing trends in the car colour market over the years and research has found certain colours appeal to different types of driver. Building on this we’ve worked out which types of driver persona go with different colours of car, based on the popular conceptions each one holds.

So, consider which colour appeals to you and read on to see if the common driver persona associated with it matches your driving style.


White cars are owned by orderly drivers

White is the most popular colour for new cars in the UK, with 21.4% of new cars registered in the UK in 2015 being this colour. That is a vast change compared with 2004, when it was just 0.68%. A number of reasons are believed to have led to this turnaround, including the popularity of Apple products which has resulted in white being associated as a colour representing futuristic and trendy products.

Driver Persona: clean and orderly, sticks to the rules of the road


Black cars are owned by controlling drivers

The second most popular car colour in the UK is black, accounting for just under 20% of the market share. This is despite the fact that there has been ongoing research into the fact that black cars are involved in more accidents. Black is associated with power and sophistication, which is reflected in the persona of black car drivers being somewhat arrogant but classy.   

Driver Persona: powerful driver, loves being in control on the road


Silver cars are owned by boring drivers

Silver used to be one of the most popular car colours but has slipped down the table as white’s dominance has emerged. Very similar to grey, it gives off an air of neutral and practicality but with that shinier edge. It also holds an aura of being new and modern, as a lot of futuristic products are often silver as well.     

Driver Persona: practical and safe driver, yet somewhat boring on the roads


Blue cars are owned by authoritative drivers

Ask most people what their favourite colour is and a lot will say blue. Yet this is not reflected when it comes to picking a car colour, with blue a fair way behind white, black and silver. There are various shades of blue, but as a whole it is viewed as a positive and stable colour, whether dark or light. In winter, light blue can act like a happy flash of sky on an otherwise grey day, while darker hues represent authority and decisiveness.   

Driver Persona: dark blues for stable, authoritative drivers, lighter shades for calm and happy personas


Red cars are owned by outgoing drivers

Ferrari is a brand synonymous with red, and it instantly gives off the sense that the driver is wanting to show off and demonstrate they are fun. Ambitious and determined, they often want to be noticed and are therefore unsurprisingly rather outgoing drivers. Behind the wheel they can be very active and dynamic, though at times leaning a bit towards the aggressive side, so if you don’t drive a red car be somewhat wary of others that do.

Driver Persona: outgoing, fun but a little bit aggressive


Yellow cars are owned by happy drivers

Yellow cars are a lot rarer sight on the roads, and though there is a general view that they are mainly driven by women, this isn’t necessarily the case. Many top of the range sports cars come and look good in yellow, while more and more saloons and hatchbacks are being produced in the colour. Given the bright appearance, yellow cars appeal to happy and younger drivers, less bothered about a professional image and keener to take risks.  

Driver Persona: happy and energetic, yet riskier on the roads

Images courtesy of iStock.

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