The Number 1 Car Finance Company

Voted number 1 by motor dealers since 2012

First Response are officially the Best Finance Provider of the Year (Sub-Prime)! This award is granted by Car Dealer Magazine and voted for by local motor dealers.

This award has been up for grabs in 2018, 2017, 2016, 2013 and 2012 and we've managed to win them all so thank you if you voted.


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Unfortunately we were unable to attend 2018 & 2017's glamorous event at Spinnaker Tower, however you can see some images from our attendances in 2016 and 2013.

In 2016 Kim Seal (Business Development Manager - left) Ben Garside (Marketing Manager - right) collected the award, giving us our third win!

Picking up the winning award

We're extremely proud to receive this prestigious award year after year as it's voted for by over 2,500 motor dealers throughout the UK.

We would like to thank all of the motor dealers who voted First Response as the Best Car Finance Company in the sub-prime market, placing us higher than competitors such as Mallard, Evolution, Close and Zuto. 

This award gave First Response the official title of "The UK's Best Finance Provider (Sub-Prime)".

Best Car Finance Company

In 2013 Ivor Chatburn (Business Development Manager - left) and Ben Garside (right) graciously headed onto the stage and collected the award.

Car Dealer Power said: "our readers said that our winner is flexible, always extremely helpful and provides appealing finance deals."

As a customer-focused company it is very good to see our efforts in streamlining our processes to ensure an easy and stress free experience overflows into our motor partners experience with us.

We're always looking for FCA licensed dealers who would like to work with the Best Finance Provider and experience our award-winning service:

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How we Work (PDF)

Proving that the work we've done so far is heading us in the right direction. It's not just dealers who rate us highly either, our customer reviews mean that we're also the UK's #1 Car Loan company (on Review Centre) - find out why.

Read about 2016's win

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