Starting With Why
A few months ago we happened upon a TED Talk by Simon Sinek titled 'Starting With Why', which explained that whilst some companies are very good at explaining what they do and how they do it – it doesn’t necessarily capture an individual’s interest or motivation. On the other hand, inspiring people or companies tend to start with 'why?'.
This made us think further about our 'why' as a business, and more specifically about how we felt about it. We asked a few people for their thoughts so that we could have a catchy slogan or strap line to attract potential recruits to the company. However, we quickly found that this could just come across as corporate jargon – so we went for a different approach.
We believe that articulating your company’s 'why' shouldn’t be reduced to one sentence, as there is a chance that this could appear disingenuous and miss the mark of people really understanding what we are about. To counter this, we asked numerous members of staff for their thoughts by putting them in front of the camera and capturing their first response. The purpose of getting their genuine and honest thoughts on why First Response do what we do.
You can see what our staff thought below: