Finance Provider of the Year

Sub-Prime Finance Provider 2016

This month we sent two members of our Sales and Marketing department to the much anticipated Car Dealer Power Awards. The award ceremony, run by Car Dealer Magazine, is a yearly event which recognises companies within the automotive industry. As a vehicle finance provider we were one of a select number to attend the awards (always a good sign!) along with other companies such as Evolution Funding and Mallard Vehicle Finance.

Car Dealer Power 2016

The event, held in Spinnaker Tower in Portsmouth, saw companies such as GardX, cap hpi and Euro Car Parts take home awards for some much coveted categories. Awards were given by Car Dealer’s James Baggot and Rebecca Chaplin and followed a full three course meal at the top of the tower. Afterwards guests were invited to walk across the glass floor and mingle with other guests.

The great news is we won - First Response Finance are the Sub-Prime Finance Provider of the Year!

Kim Seal, Business Development Manager and Ben Garside, Marketing Manager and a regular columnist for Car Dealer, picked up the award and gave a short but sweet speech thanking everybody for the win.

Picking up the winning award

In order to win the award Car Dealer Magazine opened a voting system where car dealers were asked to vote for their favourite lender. Our dealers voted for us for having ‘strong customer service’, ‘excellent brand recognition’ and for having a sales team that are ‘always willing to go the extra mile’.

Winning Finance Provider of the Year is not a new award to us as we were honoured to win it in 2012. In addition to this we’re also recognised as the Number 1 Car Loan Company on Review Centre which is a great achievement in itself as it’s based on customer feedback. If you haven’t guessed, we love feedback as a company and it’s ingrained in every part of our life, whether it’s induction, day to day life or within our teams. Feedback is something that makes us great as a company and is one of the reasons we’ve been voted the best by car dealers across the UK.

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