Finance Provider of the Year

Winner: Sub-Prime Finance Provider

A couple of weeks ago, our customers voted First Response Finance as the ‘Best Car Finance Provider’ in the Consumer Credit Awards 2021, and now our dealer partners have voted us ‘Finance Provider of the Year (Sub-Prime)’ in the Car Dealer Power Awards for the second consecutive year!

Every year we enter the Car Dealer Power Awards, a yearly event which recognises companies within the automotive industry. We are extremely proud to have won Best Sub-Prime Finance provider for 2 years in a row and have won the award on 7 occasions in total!

Car Dealer Power Awards Won:

2012, 2013, 2016, 2017, 2018, 2020, 2021

Car Dealer Power Award


What makes these awards so important to us, is that in order to win, Car Dealer Magazine open a voting system where car dealers are asked to vote for their favourite lender. Winning Finance Provider of the Year is not a new award to us, and we’ve won it every year it’s been available, we believe this is a strong reflection of our company culture and vision of continually striving for perfection.

Car Dealer Power 2016

We have previously attended the Car Dealer Magazine awards ceremonies in person, which was held at held in Spinnaker Tower in Portsmouth. Our dealers have previously voted for us, for having ‘strong customer service’, ‘excellent brand recognition’ and for having a sales team that are ‘always willing to go the extra mile’.

Picking up the winning award

Improvement to our services based on internal and external feedback is a value that is core to our business, just as we truly believe in “Putting the Customer at the heart of what we do”. It’s fantastic to see our vision and values reflected externally with these nominations and awards voted for, by our customers and dealer partners.


What our customers think of us. Read more

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