Become a Dealer Partner

Since we began lending in 1998, we have financed over 200,000 new customers with a high number of them being motorbikes and in the last 23 years we have been lucky enough to work with some amazing motorbike dealerships right across the UK. We like to do things a little bit differently when it comes to financing motorbikes, we are not just a car finance company that finances motorbikes occasionally!

We understand the difference between four wheels and two, and all the nuances that brings. This is something that we pride ourselves on; we understand that motorbikes are not cars, bikers are not car drivers, and motorbike dealers are not car dealers.

We also recognise the difference between a Scooter, Commuter, Tourer, Cruiser and a Super Sport– we finance all of these and we can even provide finance to customers who only hold a valid CBT. Different customers want different motorbikes and understanding motorbikes, and the motorbike trade as we do, enables us to deliver an exceptional service to our customers and motorbike dealer partners. 

Still not convinced? Find out more about our criteria and what else you can benefit from by becoming one of our dealer partners.

Register your interest in becoming one of our dealer partners below!

You can count on us!

First Response Finance are an award-winning vehicle finance company based in the non-prime market, with offices in Nottingham, Leigh and Glasgow. We currently employ over 270 people who are dedicated to serving both dealers and customers, along with perfecting the company's products, processes, and services.

We have been working hard for consumers and motor dealers for over 20 years, giving us a wealth of knowledge and experience in financing vehicles. So, it is no surprise that consumers on have made us the most highly ranked and reviewed motor finance company in the UK.

Full Online Capability - including E-Sign

Our Dealer & Customer Portals allow for a completely contactless service. The full application process can now be done online meaning no more waiting on hold, and no more printing paperwork – saving you time and effort, and making the process as easy as possible for you.

Faster Payouts

We pay via Faster Payments which means that 97% of funds are received within 15 minutes, allowing customers to drive away the very same day, and for you to re-invest into your business even faster.

Free Point of Sale Material

Here at First Response Finance, we have Point of Sale items that are available to be sent out to dealerships on request, including:

  • Bike Finance Available Posters
  • Handlebar Price Hangers 

Dedicated Account Manager

When you become a First Response Finance registered dealer, you will be assigned a direct contact who will help you to get the most out of your non-prime business.

Your direct contact will be on hand to answer any questions you have, offer marketing assistance, regulatory advice, and order Point of Sale material for your dealership.

If your direct contact is unavailable, one of their friendly team members will be happy to help you.

Flexible Criteria

Here's our Bike Finance criteria for your reference:

Fixed Criteria

  • Minimum 21 years of age
  • Licence capacity of 125cc motorbike
  • Petrol maximum mileage of 60,000
  • You are a UK resident

Flexible Criteria

  • £2,000 - £10,000 lend
    (up to £15,000 in certain circumstances)
  • 18 - 60 month agreement
    (majority are 24-36 months)
  • Deposits are not required
  • CBT licenses considered


Want to know more?? 
Check out our 'Who We Are & How We Work' booklet: