PRESS RELEASE MAY 2004

brakefree with First Response Finance

After a year of testing, First Response Finance launch into 2004 with a New Motorbike Finance Product.

“Our ‘brakefree’ product is targeted at the Motorbike Dealer’s primary finance provider turndowns and will improve dealer’s profit and of course increase their overall sales volume.  It’s also envisaged that we will raise awareness in the non-prime consumer who aspires to owning a motorbike, but has suppressed their desire due to lines of credit previously not being available to them. We aim to reach these customers through an innovative direct mail campaign, placing these customer’s with our approved dealer network”.

“We have spent the first quarter of this year interviewing prospective Sales Development Managers who will be responsible for managing the Dealer network relationships. The key criteria for employment was not finance experience but, like our customers and dealers, individuals that have a passion for motorbikes. Having fine tuned our marketing initiatives and secured our initial 2 Sales Development Managers, we are ready to hit the streets. I feel that this is going to be a good year for First Response Finance in its marriage to the motorbike fraternity, we are confident will equally achieve great success this year”.

Motorcycle Trader